https://www.jonloomer.com/meta-campaign-objectives-best-practices/ For Advanced Facebook Marketers Mon, 16 Dec 2024 16:27:43 +0000 hourly 1 https://www.jonloomer.com/meta-campaign-objectives-best-practices/#comment-27840 Mon, 16 Dec 2024 16:27:43 +0000 https://www.jonloomer.com/?p=39331#comment-27840 Hey Jon,
Thank you for the great article, it made things a lot clear to me! I have spent over $4000 on Lead campaign ad, selling a service that is offered on a Telegram channel. What I've made is a landing page with information and a button to join the Telegram channel. Meta Pixel is set with a 'lead' event upon button click. However, cost per lead is pretty high (over $1.5 per lead) and most of the people who join the channel don't even convert. Do you think an Engagement campaign would be more efficient in my case? I am not looking for instant conversion, as people need some time before they decide to get access to the service. Thank you again!

]]> https://www.jonloomer.com/meta-campaign-objectives-best-practices/#comment-26747 Mon, 29 Jul 2024 07:57:16 +0000 https://www.jonloomer.com/?p=39331#comment-26747 Is it a good idea to combine multiple performance goals in one campaign. For example I have 1 Campaign with Engagement objective in which I have 3 ad sets – all broad, but with different optimizations. One for custom event on the website, one for Reach and one for Impressions. The reason is that, when I optimize only for the custom event, because after a week or 2 the frequency starts to pump, there is a good CPA and CPM, but I am reaching the same people over and over again.

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