I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
A Guide to Instant Forms
Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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