There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
6 Targeting Mistakes Advertisers Make
When Broad Targeting Fails
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here’s an example…
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
Reasons to Be Concerned About the Trend Toward Meta Automation
Lately, we’re seeing more and more examples of Meta using automation to replace manual campaign setup. I have my concerns. Here’s why…
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
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Jon Loomer
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