Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let’s clear it up…
Advantage Targeting: How Meta Audience Expansion Products Work
New Feature: Target Instagram Followers
At long last, you can run ads on Facebook and Instagram that target your Instagram followers. Here’s how…
Facebook Advantage Custom Audiences: What You Need to Know
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
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