Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
Test New AI Generation Features in Ads Manager
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Location Expansion: Meta Advertising to Reach Travelers
If you use Meta advertising to promote a business or service that caters to travelers, there is a big update that may help you.
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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