My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
5 Meta Ads Tests that Transformed My Perspective on Targeting
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Location Expansion: Meta Advertising to Reach Travelers
If you use Meta advertising to promote a business or service that caters to travelers, there is a big update that may help you.
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
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Jon Loomer
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