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Facebook Ads: The Metric for Measuring Success and ROI

March 18, 2013 by Jon Loomer - 10 Comments

Facebook Ad Campaign Performance Metrics

Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.

Filed Under: Meta Marketing Editorial

Tagged With: Conversion Tracking, Domain Sponsored Stories, Facebook Offers, Meta Advertising, Meta Pixel

The Problem with Facebook’s 20-Percent Text in Ad Images Rule

February 18, 2013 by Jon Loomer - 79 Comments

Facebook 20 Percent Text Ad image Rule

Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…

Filed Under: Meta Marketing Editorial

Tagged With: Advertising Guidelines, Meta Advertising, Power Editor

Facebook Advertising Guidelines: Landing Pages

December 18, 2012 by Jon Loomer - 3 Comments

Facebook Advertising Guidelines Landing Pages

The landing page that you use as a destination could get your Facebook ad rejected. Here are the rules that you need to follow.

Filed Under: Meta Marketing Reference

Tagged With: Advertising Guidelines, Meta Advertising

Facebook Advertising Guidelines: Acceptable Language

December 11, 2012 by Jon Loomer - 5 Comments

Facebook Advertising Guidelines Language

Was your Facebook ad rejected? Possible it’s because of your use of language. Make sure your ad complies with these rules…

Filed Under: Meta Marketing Reference

Tagged With: Advertising Guidelines, Meta Advertising

Facebook Advertising Guidelines: Use of Imagery

December 10, 2012 by Jon Loomer - 10 Comments

Facebook Advertising Guidelines Imagery

What images can and can’t you use in Facebook ads? This is a deep dive into the Facebook Advertising Guidelines to provide some clarity.

Filed Under: Meta Marketing Reference

Tagged With: Advertising Guidelines, Meta Advertising

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For Advanced Facebook Marketers
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