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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

January 8, 2024 by Jon Loomer - 4 Comments

Now that Chrome has started its that will lead to the eventual elimination of third-party cookies, what does it mean for Meta advertisers?

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Cookies, Google Chrome, Meta Ads How To, Meta Advertising, Meta Pixel

Set Up Meta Conversions API Gateway Using Stape

November 15, 2023 by Jon Loomer - 18 Comments

You must set up Meta Conversions API. The best way is the API Gateway, but it can be expensive. That changes if you use Stape. Here’s how…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Conversions API Gateway, Meta Ads How To, Meta Advertising

Meta Conversion Events, Deduplication, and Conflicting Reporting

July 24, 2023 by Jon Loomer - One Comment

Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Custom Conversions, Custom Events, Events Manager, Meta Ads How To, Meta Advertising, Standard Events

Testing Zaraz to Set Up Facebook Conversions API

April 5, 2023 by Jon Loomer - No Comments

Zaraz may be a great API Gateway alternative for setting up the Facebook Conversions API affordably using timer and scroll depth triggers.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising, Zaraz

How to Set Up Conversions API with Facebook for WordPress Plugin

September 6, 2022 by Jon Loomer - 5 Comments

Have you struggled to get the Facebook Conversions API going? You can set it up easily with a free WordPress plugin.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Custom Events, Meta Ads How To, Meta Advertising, Meta Pixel

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