Jon Loomer Digital
For Advanced Facebook Marketers
  • Blog
  • Access
    • Building Blocks
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • FREE
    • Blog Alerts
    • Video Alerts
    • Cornerstone Tips
    • Podcast Alerts
    • Weekly Recaps
    • The Full Funnel
    • Beginners
    • AI ChatBot
  • Videos
Search
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages

Join **Power Hitters Club Elite** for Exclusive Membership Benefits

Find Out More

How to Check the Quality of Facebook Ad Traffic

March 21, 2022 by Jon Loomer - No Comments

Have you ever had concerns about the quality of traffic Facebook ads send, particularly for traffic campaigns? Here’s how to check that…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Custom Events, Google Analytics, Meta Ads How To, Meta Advertising, URL Parameters

Example: Use URL Parameters to Verify Facebook Ads Results

December 20, 2021 by Jon Loomer - No Comments

I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Attribution, Google Analytics, iOS 14, Meta Ads How To, Meta Advertising, URL Parameters

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

October 26, 2014 by Jon Loomer - 50 Comments

Facebook URL Tags

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…

Filed Under: Meta Marketing Research

Tagged With: Google Analytics, Meta Ads How To, Meta Advertising, URL Parameters

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Conversion Tracking, Google Analytics, Meta Ads How To, Meta Advertising, Meta Pixel

Video Alerts

Video Alerts

The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.

Sign Up Today

PHC

Power Hitters Club
Jon Loomer

BOOST your Meta Advertising Skills

The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.

Click here

One-on-One

One-on-One Training

Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.

Click Here

Podcast Widget

The Pubcast with Jon Loomer

Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.

Listen Now

Training: Building Blocks

Training: Building Blocks
Jon Loomer

An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!

Get Access!

Subscribe to Jon's Newsletter

Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.

Subscribe

Connect with me:

Tools

  • Facebook Ads FAQ
  • Meta Ads Glossary
  • Facebook Pixel Event Generator
  • Social Media Search Activity
  • Meta’s Earnings Reports
  • Privacy Policy

Services

  • Power Hitters Club
  • One-on-One Consulting
  • Agencies

Quick Links

  • About Me
  • Where Should I Start?
  • The Pubcast
  • Podcast Appearances
  • Blog
  • Where You Can Find Jon
  • Jon’s Advertising Philosophies
  • AI ChatBot
  • Custom Event Mastery
Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
© 2025 Jon Loomer Digital
Website by Glass Mountains
  • Blog
  • Access
    ▼
    • Building Blocks
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • FREE
    ▼
    • Blog Alerts
    • Video Alerts
    • Cornerstone Tips
    • Podcast Alerts
    • Weekly Recaps
    • The Full Funnel
    • Beginners
    • AI ChatBot
  • Videos