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How to Create Effective Facebook Ad Reports for Clients

September 9, 2014 by Jon Loomer - 43 Comments

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Meta Ads How To, Meta Ads Manager, Meta Advertising, Power Editor

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

July 15, 2014 by Jon Loomer - 63 Comments

Facebook Clicks Website Clicks Difference

Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Meta Ads How To, Meta Advertising

Advanced Facebook Ads: View Performance by Placement and Demographics

May 5, 2014 by Jon Loomer - 27 Comments

Advanced Facebook Ads: View Performance by Placement and Demographics

Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Meta Ads How To, Meta Advertising

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Conversion Tracking, Google Analytics, Meta Ads How To, Meta Advertising, Meta Pixel

Why You Shouldn’t Forget About Facebook’s Sidebar [Research]

November 18, 2013 by Jon Loomer - 25 Comments

Facebook Ad Placement Sidebar

We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…

Filed Under: Meta Marketing Research

Tagged With: Ad Reports, Conversion Tracking, CPM, Meta Advertising

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For Advanced Facebook Marketers
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