Do you turn on Advantage Campaign Budget to optimally distribute budget between ad sets? Here’s how it works and when to use it…
Advantage Campaign Budget Best Practices
Why Won’t Meta Spend My Advertising Budget?
One of the most common Meta ads issues relates to delivery and an inability to spend the advertising budget. Here are potential causes…
A Facebook Ads Experimentation Guide
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
Facebook Campaign Budget Optimization: How It Works
Facebook campaign budget optimization allows advertisers to set a campaign budget that will be optimized to distribute across ad sets…
How Campaign Budget Optimization (CBO) is Performing Around The World
Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »
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