Comments on: 5 Most Common Attribution Mistakes Advertisers Make https://www.jonloomer.com/common-attribution-mistakes/ For Advanced Facebook Marketers Tue, 22 Oct 2024 15:55:18 +0000 hourly 1 By: Jon Loomer https://www.jonloomer.com/common-attribution-mistakes/#comment-27472 Tue, 22 Oct 2024 15:55:18 +0000 https://www.jonloomer.com/?p=43543#comment-27472 In reply to mymorna.

1. Have you set up both Conversions API and the browser pixel?

2. Events that show up in Events Manager are all events, regardless of the source (Facebook, Instagram, direct, Google, organic, paid, etc.). If you have both the API and browser pixel, the number of events in Events Manager is also double before deduplication. So I want to be sure you aren’t assuming that just because events appear there that they should appear in Ads Manager. Even if all events should be attributed to your ad, they could be doubled in Events Manager. But, it’s likely that you get conversions that don’t come directly from your ads, too.

3. Ads Manager reporting relies on the rules of attribution, as defined in the Attribution Setting of your ad set. If it’s 7-day click and 1-day view, someone who clicks the ad needs to convert within 7 days. If they don’t click but view it, they need to convert within a day. Those conversions won’t appear immediately in Ads Manager. You should also use the Compare Attribution Settings feature to see how many conversions happen within each window — even 28-day click.

Hope this helps!

]]> By: mymorna https://www.jonloomer.com/common-attribution-mistakes/#comment-27455 Mon, 21 Oct 2024 22:58:21 +0000 https://www.jonloomer.com/?p=43543#comment-27455 Jon, you're pretty much my last hope at this point. I configured CAPI and all events show up correctly in Event Manager. However, the purchase event isn't attributed in ads, at all. I keep having this issue and with AI this is a real problem because AI concludes the target audience isn't right and gravitates away from it and so ads tank after a few days. I even tried testing myself (just hitting an ad link and placing an order) and presto – the event is shown in event manager, but not attributed. Are there any specific attribution settings that could account for this?

]]> By: Kateryna https://www.jonloomer.com/common-attribution-mistakes/#comment-26160 Fri, 23 Feb 2024 11:37:40 +0000 https://www.jonloomer.com/?p=43543#comment-26160 In reply to Jon Loomer.

amazing. Thank you!

]]> By: Jon Loomer https://www.jonloomer.com/common-attribution-mistakes/#comment-26159 Fri, 23 Feb 2024 11:10:46 +0000 https://www.jonloomer.com/?p=43543#comment-26159 In reply to Kateryna.

No. The conversion is given to the most recent click. Only one ad gets credit.

]]> By: Jon Loomer https://www.jonloomer.com/common-attribution-mistakes/#comment-26158 Fri, 23 Feb 2024 11:01:04 +0000 https://www.jonloomer.com/?p=43543#comment-26158 In reply to Kateryna.

28 day click includes both 7 day click and 1 day click, and 7 day click includes 1 day click. Compare attribution settings to get those breakdowns. The highest number among clicks will always be 28-day click. Subtract 7-day click from 28-day click to see how many happened beyond 7-day click. Subtract 1-day click from 7-day click to see how many happened beyond 1-day click.

]]> By: Kateryna https://www.jonloomer.com/common-attribution-mistakes/#comment-26157 Fri, 23 Feb 2024 10:09:07 +0000 https://www.jonloomer.com/?p=43543#comment-26157 and how META most likely will attribute a purchase if a user went to a website from different campaigns within 7 days and made one purchase only. Can meta inflate here by attributing a sale to both campaigns?

]]> By: Kateryna https://www.jonloomer.com/common-attribution-mistakes/#comment-26156 Fri, 23 Feb 2024 10:05:11 +0000 https://www.jonloomer.com/?p=43543#comment-26156 Jon, looking at the attribution setting report how would you count and summarize the results? in total results, we see 38 purchases and i believe optimization was set for default 7d c. Do 7 days include purchases from 1 day click and 28day clicks include all from 1day and 7 day clicks and views?

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