When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
Advantage+ Audience vs. Original Audiences
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.
Advantage+ Audience Best Practices Guide
When should you use Advantage+ Audience and when should you use the original audience options? Here’s a closer look at best practices…
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
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