
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
You can schedule individual ads now for Advantage+ Shopping Campaigns. Here’s how it works and why you might do it…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.