https://www.jonloomer.com/audience-segments-manual-sales-campaign/ For Advanced Facebook Marketers Thu, 20 Jun 2024 15:48:05 +0000 hourly 1 https://www.jonloomer.com/audience-segments-manual-sales-campaign/#comment-26533 Tue, 18 Jun 2024 11:08:14 +0000 https://www.jonloomer.com/?p=45434#comment-26533 That was indeed a very insightful article Jon. Opened up my eyes wide open. Thanks for sharing this. So if this is the condition of Meta's algorithm, where the company promises one thing and it's algorithm delivers in a completely opposite manner, very soon they might just remove the ability for advertiser's to split performance by audience breakdown. I mean obviously to limit our visibility. As with every other marketer out there, I am sure you will also agree that the most efficient performance comes from remarketing audiences, be it Google ads or Meta ads. And despite us putting a layer of audience suggestions that we intent most likely to reach to, the algorithm is still prioritising new audiences. I mean, that's ridiculous!!.
With regards to running a sales campaign, if I am promoting my catalog, then it will still be mandatory to optimise for a sales objective campaign right? As a catalog is only supported in a Sales objective campaign type.

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