A successful advertiser understands how Meta ads optimization works to leverage its strengths and mitigate its weaknesses. This is important.
A Guide to Meta Ads Optimization for Delivery
Can We Use the Words “You” and “Your” in Facebook Ads Copy?
Can you use the words “you” and “your” in Facebook ads copy? You usually can, but there are times when you can’t. Here are some examples…
Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…
Facebook Ads Non-Discrimination Compliance
Facebook has a non-discrimination compliance requirement for advertisers and system users. If not accepted by Feb. 8, you can’t create ads.
Facebook Ad Accounts in Violation of Item 5
Some advertisers have received warnings about being in violation of item 5 of “Things You Should Know” of the Facebook Advertising Policies.
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Jon Loomer
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