Comments on: Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes https://www.jonloomer.com/test-results-advantage-plus-audience-detailed-targeting-lookalikes/ For Advanced Facebook Marketers Fri, 13 Sep 2024 01:54:56 +0000 hourly 1 By: Manuel Pistner https://www.jonloomer.com/test-results-advantage-plus-audience-detailed-targeting-lookalikes/#comment-27079 Fri, 13 Sep 2024 01:54:56 +0000 https://www.jonloomer.com/?p=46398#comment-27079 I love your tests. Your Website is for me the best source to learn without surface-level blabla. HUGE THANKS!
eventually for your content backlog: i would be very interested in see how you experienced or tested the impact on cost and quality per lead of 2 things:

1) how do results (quality and quality of leads change after the learning phase has been exited?

2) how is the cost per quality lead (measured by lead attrinutes auch as business Size, how long in busines, head count or what mattes to judge if a Person can purchase as service) IF you add conditional questions to your Form to filter out leads with the wrong attributes. This war, we only Report quality leads as Conversion event to meta. Does it make a significant difference over time retarding cost per quality lead compared to having no filter and reporting every registration as conversion?

Or is it the creative the mainly influences this.

Example: if I only want to target marketing managers in businesses with +30 employees, how effective is it if I ask for role and headcount on the opt-in (or maybe just let them segment themselves by clicking links or selecting form elememts without yet filling their email address). Will the AI learn whom to target based on this conversion data and improve the targeting?

I would be very curious to hear your thoughts.

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