Thanks for responding.

My head is spinning a bit. I have an 8 Week Transformation Program and the offer was a Free Intro Session.

The ad copy and creative I think did their assignment of offering a benefit and solution for pain points – I also tend to poll people for feedback before a campaign goes live. Landing Page follows best practices with CTA above the fold. Perhaps I'm my biggest fan. 😜

I'm going to reassess, perhaps modify, test and see what happens. Again thank you for the ongoing guidance and the feedback.

Hey, Gary. I don’t think that manual bidding is your answer here. My guess is that if you attempted that approach, your spend will simply stall out and you won’t spend your budget or get results. Assuming you haven’t touched any other settings that would negatively impact results and you’re optimizing for conversions, I’d focus your attention on the potential contributing factors: 1. The offer, 2. Copy/Creative, 3. Landing Page. I don’t know what your offer is, but leads for fitness coaches can be expensive. Assuming we’re not talking about a simple PDF or other freebie and it will likely involve some sort of commitment, of course.

I'm a Fitness Coach/Trainer and recently I ran two conversion campaigns – one ad set with interest targeting and the other ad set with broad targeting – maximized for number of conversions (leads) with conversion happening on a website landing page.

I avoided setting any bidding; so basically went with Meta defaults of spending budget for most results. Meta burned through the budget (upwards of $65 per day) so quickly and yet only 1 conversion per campaign. Perhaps delusional in my thinking but I think the creatives were done well and the unique CTR was 1.2 and was CTR (all) was decent – nearly 2.5% – yet in retrospect I'm thinking maybe I should've put guardrails in place with setting 'cost per result'.

I simply couldn't afford to keep the campaign running after spending $200 over the course of three days to see what would happen with only two conversions. That's $100 per lead.

What are your thought? Perhaps manual bidding would've done better or could it be just random results?