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Testing Zaraz to Set Up Facebook Conversions API

April 5, 2023 by Jon Loomer - No Comments

Zaraz may be a great API Gateway alternative for setting up the Facebook Conversions API affordably using timer and scroll depth triggers.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversions API, Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising, Zaraz

9 Custom Events That Fire on My Website

March 20, 2023 by Jon Loomer - No Comments

There are nine custom events that fire on my website when engagement actions happen that can be used for reporting, optimization, and more.

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising

Create a Meta Custom Event That Combines Time Spent and Scroll Depth

February 15, 2023 by Jon Loomer - One Comment

Use this custom event to track quality traffic on your website, combining time spent and scroll depth. Then use it for reporting and more.

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising, Meta Pixel

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds

February 8, 2023 by Jon Loomer - No Comments

You can create a custom event in Google Tag Manager that fires when someone spends 60 seconds on a page of your website. Here’s how…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

November 27, 2021 by Jon Loomer - No Comments

I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Custom Events, Google Tag Manager, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events

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For Advanced Facebook Marketers
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