When you run ads, it’s important that you understand how they will display depending on the placement. You should understand image and video specs and character limits, among other things.

When you select placements in your ad set, Facebook displays some basic requirements.

Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement.

The first is too simplistic and the second is too complicated. I wanted to create a more helpful guide with recommendations for each format and placement. That’s below.

[NOTE: If you’re looking for page, group, or event cover photo requirements, read this post.]

Facebook Feed

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: 125 characters (truncated after that)
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 4:5
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters (truncated after that)
• Headline (with link): 25 characters (truncated after that)
• Description (with link): 30 characters (truncated after that; won’t always appear)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10 (up to 200 for Dynamic Ads on mobile)
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters (truncated after that)
• Headline: 25 characters (truncated after that)
• Description: 20 characters (truncated after that)

Right Column

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1.91:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: 125 characters (truncated after that)
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes
• Headline: 40 characters (truncated after that)

Facebook Instant Articles

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 4:5
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 240 minutes
• Headline (with link): 25 characters (truncated after that)
• Description (with link): 30 characters (truncated after that)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters (truncated after that)
• Headline: 40 characters (truncated after that)
• Description: 20 characters (truncated after that)

Facebook In-Stream Videos

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 16:9
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 120 seconds

Facebook Video Feed

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 16:9
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 240 minutes

Marketplace

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 4:5
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 240 minutes
• Headline (with link): 25 characters (truncated after that)
• Description (with link): 30 characters (truncated after that)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters (truncated after that)
• Headline: 40 characters (truncated after that)
• Description: 20 characters (truncated after that)

Facebook Stories

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 9:16
• Recommended Resolution: At least 1080px x 1920px
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 9:16
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 15 seconds
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

CAROUSEL

• Minimum/Maximum Number of Cards: 3
• Image File Type: .png or .jpg
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Image Size Limit: 30MB
• Primary Text: 125 characters (truncated after that)

Facebook Search Results

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1.91:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: 125 characters
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 1:1
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters (truncated after that)
• Headline (with link): 25 characters (truncated after that)
• Description (with link): 30 characters (truncated after that; won’t always appear)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes
• Primary Text: 125 characters
• Headline: 25 characters
• Description: 20 characters

Instagram Feed

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: Up to 2 lines will display

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 4:5
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 120 seconds
• Primary Text: Up to 2 lines will display

CAROUSEL

• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 120 seconds per card
• Primary Text: Up to 2 lines will display
• Headline: 1 row will display

Instagram Stories

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 9:16
• Recommended Resolution: At least 1080px x 1920px
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 9:16
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 120 seconds
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Maximum Video Length: 15 seconds per card for fixed number of cards; 120 seconds per card for default experience

Instagram Explore

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: Only 1 line will display

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 4:5
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 120 seconds
• Primary Text: Only 1 line will display

Audience Network Native, Banner, and Interstitial

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 9:16
• Recommended Resolution: Highest possible
• Primary Text: 125 characters (truncated after that)
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that; won’t always appear)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 9:16
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 120 seconds

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Video File Type: Most supported
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Video Size Limit: 4GB
• Image Size Limit: 30MB
• Video Length: Up to 240 minutes (15 seconds recommended)
• Primary Text: 125 characters (truncated after that)
• Headline: 40 characters (truncated after that)
• Description: 20 characters (truncated after that)

Audience Network Rewarded Video

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 9:16
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 60 seconds

Sponsored Message

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1.91:1
• Recommended Resolution: At least 1200 x 628px
• Primary Text: 125 characters (truncated after that)
• Headline: 25 characters (truncated after that)
• Description: 30 characters (truncated after that; won’t always appear)

Messenger Inbox

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Primary Text: 125 characters (truncated after that)

CAROUSEL

• Minimum Number of Cards: 2
• Maximum Number of Cards: 10
• Image File Type: .png or .jpg
• Recommended Ratio: 1:1
• Recommended Resolution: At least 1200 x 1200px
• Image Size Limit: 30MB
• Primary Text: 125 characters (truncated after that)
• Headline: 40 characters (truncated after that)

Messenger Stories

IMAGES

• File Type: .png or .jpg
• Recommended Image Ratio: 9:16
• Recommended Resolution: At least 1080px x 1920px
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

VIDEOS

• File Type: Most supported
• Recommended Video Ratio: 9:16
• Recommended Resolution: Highest possible
• File Size: Up to 4GB
• Video Length: Up to 15 seconds
• Sweet Spot: Key elements appear within middle 1080px x 1420px (leave top/bottom 14% text/logo free)

The post Facebook Ad Dimensions and Character Limits appeared first on Jon Loomer Digital.

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event.

It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.

Facebook Page Cover Image

The ideal dimensions for your Facebook page cover image are 820×360 pixels. Of course, that doesn’t mean it will display the same way everywhere.

The image above looks funky because it’s unnecessarily complicated. As you can see, the “sweet spot” is 640×312 pixels. Make sure nothing important exists outside of that area. Everything within that sweet spot will appear on both desktop and smartphones.

Here is what it looks like from desktop (the profile image runs over it slightly):

And here’s how it looks on a mobile device…

Why won’t Facebook allow for an optimal size that looks the same across devices? Your guess is as good as mine.

So, to recap…

• Ideal Facebook page cover image dimensions: 820×360 pixels
• Display on desktop: 820×312 pixels
• Display on mobile: 640×360 pixels
• Sweet Spot: 640×312 pixels

Facebook Page Profile Photo

Once again, this is complicated. Facebook recommends a square image that will display at 170×170 pixels on desktop, 128×128 pixels on smartphones, and 36×36 pixels on feature phones. None of that is all that important, other than it’s square and at least 170×170 pixels.

The important part to remember is that your image will be cropped to a circle that reaches the four edges of that square.

I generally recommend a 1200×1200 pixel image, but it technically doesn’t need to be that big. Just keep in mind that the corners are going to be cropped out.

Here’s how that same image appears as the profile photo, edging slightly over the bottom of the cover image:

Facebook Group Cover Image

It would make logical sense that Facebook group cover images follow the same rules as a Facebook page, right? Yeah, that would’ve been ideal. Not the case.

Luckily, it’s not quite as complicated as a page’s cover image.

The recommended specs for a Facebook group cover image…

• Ideal Facebook page cover image dimensions: 1640×856 pixels
• Display on desktop: 1640×664 pixels
• Display on mobile: 1640×856 pixels
• Sweet Spot: 1640×664 pixels

In other words, the “sweet spot” is how it displays on desktop since you’ll be missing the top and bottom portions that otherwise display on mobile.

Facebook Event Cover Image

This is a little more straight forward. Facebook recommends a 1.91:1 aspect ratio, meaning the width is 1.91 times the height. Facebook generally suggests 1200×628 pixels in that case, but it seems there are cases when images even that size can be stretched. Feel free to go bigger.

As I went bigger, I found that the 1.91:1 suggestion wasn’t quite exact. Even when I used 1910×1000 pixels (1.91:1 by definition), it didn’t fit perfectly on desktop.

I found that 1910×1005 pixels fit perfectly on desktop, but it was cropped slightly along the edges on mobile…

I added three internal borders that were 10 pixels each all the way around (20 pixels from end to end) to give you a sense of how much was cropped. You can really only see the edges of the final orange border on the sides and gray border at the top here, suggesting that you should account for that minor cropping on mobile.

It’s Always Changing…

Some of my most popular posts over the years explained the ideal image dimensions for pages, groups, and ads. They seem to change every year, so let me know if any of this changes.

The post Facebook Image Dimensions: Page, Group, Event appeared first on Jon Loomer Digital.

Success on Facebook has become an increasingly difficult thing — particularly for those not equipped with the proper resources. Bad design — whether of your page, posts or ads — can spell failure before you even hit “publish.”

That’s why I had this master guide of all Facebook image dimensions and ad specs put together. This is actually the third of its kind that I’ve had created. Facebook changes so quickly that I need to create a new one every year!

The 2015 version of this infographic includes the following:

• Page cover photo and profile photo dimensions
• Recommended upload sizes for all post and ad images
• Text character limits for all post and ad types
• Display specs — how it will appear — for news feed, right column and mobile

Here are the post and ad types included in the infographic:

• Clicks to Website and Website Conversions (Link Shares)
• Multiple Product
• Page Post Engagement (Photo and Text Shares)
• Video Views (Video Shares)
• Text Shares
• Page Like Ads
• App Install Ads (Mobile and Desktop)
• App Engagement Ads (Mobile and Desktop)
• Local Awareness Ads
• Events
• Offers

Many people have asked for a PDF version of this infographic that they can save and print off for easy reference. Want this infographic as a PDF? Just fill out the form below!

If you like it, you can even embed this infographic on your own blog by snagging the code at the bottom of this post.

Enjoy!

[Tweet “A thorough resource of every Facebook ad, post and image dimension and character limit — for 2015!”]

The post Master Guide: All Facebook Image Dimensions and Ad Specs [2015] appeared first on Jon Loomer Digital.

[AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!]

Back in April, Facebook announced that right hand column (or sidebar) ads would soon see a major overhaul to make them bigger and more engaging. Effective today (June 24), that change is being rolled out.

In this post, we’re going to cover the following:

• What the Change Looks Like
• How it Impacts Ad Creation
• New Sidebar Ad Dimensions
• How it Impacts Ad Delivery and Costs
• The 20% Rule
• The Rollout Timeline

[Tweet “Facebook is rolling out BIGGER and better sidebar ads. Here’s what you need to know…”]

What the Change Looks Like

In the past, you may have seen as many as seven ads in your sidebar. All had a small image (100×72 for link thumbnails, 120×120 for photo shares and 128×128 for video thumbnails), making them easy to ignore.

Now, however, sidebar ads will be up to three times bigger, nearly as big as the content in the News Feed. Instead of being cluttered with ads from seven different brands, the sidebar will now focus on only one or two ad units.

In Facebook’s tests, this has resulted in far more engagement with these ads. This, of course, is great for advertisers!

How it Impacts Ad Creation

There has been a lot of confusion over this among advertisers. Many are checking Power Editor or the ad create tool, expecting to see something different in the way they create ads.

Nothing changes in the flow of creating ads. This isn’t a matter of rolling out functionality to ad accounts, for example. The rollout applies to users and what they see.

If you were previously creating ads using dimensions that apply to desktop and mobile News Feeds but send those ads to all placements, those ads will now be shown with the bigger sizes to those users who have received the rollout.

If you were previously creating ads using the old sidebar dimensions, however, those ads will continue to render smaller. For now, at least!

More on that later…

New Sidebar Ad Dimensions

First, know that this significantly simplifies ad creation. In the past, you’d need to do one of three things:

• Create separate ads for sidebar and News Feed
• Run your ad to all placements, but get a poorly cropped image in the sidebar
• Optimize copy and imagery so one ad would look okay in all placements

Now, however, there is less to worry about. While the images will render larger in desktop and mobile News Feed, they will now have the same aspect ratio across all placements, including the right hand column. Those images will now scale accordingly.

On one hand, you could just create one ad that goes across all placements now without issues. To break down performance, of course, you’d use Facebook’s powerful ad reports.

But you may want to know the specific dimensions for these new sidebar ads. Here they are…

Page Post Photo, Link, Offer, Desktop App and Domain Ads:

• Image Dimensions: 254×133 px
• Consistent Aspect ratio: 1.91:1

Page Post Video Ad:

• Image Dimensions: 254×143 px
• Consistent Aspect Ratio: 16:9

Page Like or Event Ad:

• Image Dimensions: 254×94 px
• Consistent Aspect Ratio: 2.7:1

Note that this indicates a consistent aspect ratio for image and link shares, which is not currently the case. I’ve checked in with Facebook to get clarification.

How it Impacts Ad Delivery and Costs

Let’s think this through…

Bigger Sidebar Ads > Fewer Ads > More Competition > Higher Costs

Expect the following:

• CPM price will go up significantly due to far less inventory and higher competition
• CPC price will go up at least slightly
• oCPM price will go up significantly

The price to reach users based on placement has never been equal. I’ve documented in the past how I’ve seen oCPM prices that are 50 times higher on mobile and 20 times higher on desktop News Feed than in the sidebar.

Expect that to change significantly. It may remain cheapest to reach users in the sidebar, but these costs will begin to even out.

However, those sidebar ads will also become more effective. In the past, I’ve found those right hand column ads to be worthwhile, even though the click through rate was awful. This was due to the low cost to reach users.

Now, costs to reach users will increase, but engagement should increase dramatically as well. When all is said and done, you may see very little difference in terms of Cost Per Action.

But we’ll need to wait and see. ALWAYS monitor your results. But this underscores the necessity to focus on Cost Per Desired Action, not secondary stats like CTR or CPM.

The 20% Rule

One pretty big pain for advertisers who create News Feed ads is the dreaded 20% rule. No ad image can include more than 20% text (inexactly measured with a grid).

Of course, this didn’t apply to the sidebar, which was nice. You could create small images with big text for the sidebar and not have any issues.

That now changes.

Going forward, the 20% text rule will apply to all ads, including sidebar ads with the new, bigger images. Actually, that won’t be enforced immediately.

More on that now…

The Rollout Timeline

Facebook notified Preferred Marketing Developers of the following timeline (shared by InsideFacebook.com):

• June 24: We will begin rolling out the new RHC ad format. Ads that meet the specs for the new RHC ad format will automatically be rendered in the large format. Ads that are not eligible will render in the original smaller format.
• From June 24 onwards: We will expect a moderate increase in CPMs as ads start rendering in the larger format. CPMs will increase over time as more advertisers adopt the new, larger ad format and stop using the original, smaller format ads.
• August 1: All new RHC ads that are created on or after August 1 will be subject to the 20% text policy.
• September 1: The 20% text policy will apply retroactively to existing RHC ads. We will also stop rendering the original, smaller format ads so all of your RHC ads must be updated by this time.

So my advice: Start creating your ads using the proper aspect ratio going forward. Get into the practice of considering the amount of text in sidebar ads, though that won’t be enforced immediately.

Your Turn

Are you seeing these new ads yet as a user? Are you seeing an impact as an advertiser?

Let me know in the comments below!

The post New BIGGER Facebook Right Hand Column Ads: What You Need to Know appeared first on Jon Loomer Digital.

NOTE: This infographic has been updated! Get the 2015 version here!

Want this infographic as a PDF? Subscribe below!

What is the size of the Timeline Cover Photo? What is the recommended upload size of a link thumbnail? How do the dimensions differ for an uploaded image depending upon whether it’s on the Timeline, desktop News Feed, sidebar or mobile?

The truth is that it’s impossible to keep up with it all. That’s why I had this handy infographic created!

Like this infographic? Share it! Hover over the graphic to share to Pinterest. Or you can snag the embed code at the bottom of this page to share it on your website.

[Tweet “UPDATED: Every Facebook advertising and marketing image dimension in one place! Download the PDF here…”]

The post All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] appeared first on Jon Loomer Digital.

The most popular post on this site is my Reference of Dimensions for Facebook Timeline For Pages. So when any changes are made that I don’t know about, I can expect to hear from you!

I had been hearing rumblings of an issue with the profile photo size, but I confirmed that the dimensions themselves hadn’t changed. I then heard from Erwin Meester of Sociaal Lokaal in the Netherlands who explained the problem.

First, here is Erwin’s image showing the issue. You’ll see that Pages that created interactive designs between their profile and cover photos suddenly noticed something was off…

The issue dumbfounded me since my measurements tell me that the dimensions of the profile photo remain the same (still 160×160). But for whatever reason, Facebook now crops even square photos by default.

If anyone has an explanation for this, let me know. But Facebook decided to not only scale my 500×500 profile photo, but crop it in. This didn’t impact my design, but it obviously would screw up the creative designs of many others.

The Solution

The solution is ridiculously simple.

1. Hover over your profile photo
2. Click “Edit Profile Picture”
3. Click “Edit Thumbnail”
4. Check the box for “Scale to fit.”

Makes no sense whatsoever. This is your profile photo, not your thumbnail. And it already scaled to a point since the original photo size was 500×500. But this seems to fix the problem.

If you have any issues, see my video at the top.

The post Facebook Page Profile Photo Problem: The Fix appeared first on Jon Loomer Digital.

I find that every time I create a new Facebook ad, I’m running a Google search trying to figure out the ideal dimensions and character limits. So I decided it was time that I finally created this cheat sheet.

The below infographic provides the main specs that you need to know for three different types of Facebook ads (all promoted within the right sidebar on Facebook.com):

• Promoting an External URL
• Promoting your Facebook Page
• Promoting a Facebook Page Post (shared image)

A few key things that you need to know…

Headline Character Limit

This makes it easy for external URL’s. Through trial and error, find the best headline that fits within 25 characters.

But the problem comes in if you are promoting a Facebook Page, application or Event that has a name with more than 25 characters. In that case, the headline will be cut off.

This is problematic since you probably won’t change the name of your Page for an ad. But this is one more reason why you need to be succinct when you choose the name of your Page.

Facebook Ad Photo

Because of this, you need to be very careful. Do not pick a square or narrow image since it will then leave a random-looking white space between your image and copy. If you can, create an image specifically for this ad that is 100 x 72 pixels.

The example I provide in the infographic for promoting a post is of a shared image. Since images are so effective on Facebook, I’d also recommend them when promoting posts. In this case, the maximum height will be 90 pixels and maximum width is 90 pixels (you’ll likely share a larger photo, and it will be scaled).

Unlike the prior ads, this image will go below your copy and should be square to maximize the space you are given. I wouldn’t worry about sharing a photo that is 90 x 90 pixels. Instead, just make sure that it’s square and it will be scaled down.

Copy Limitations

Once again, you’ll control this copy when promoting an external URL or promoting your Page. But if you’re promoting a Page post, the ad will be based on the actual description that you used within that Post.

If your Page post description is greater than 90 characters, it will be cut off. So it’s imperative that when you create the post that you get to the point quickly. I’d even suggest strategically making a post that you plan to promote with the proper image dimensions and character limit for your description.

Okay, so here it is. Bookmark it in case you need it later. And please, pass it on!

The post Facebook Ad Dimensions and Character Limits [Infographic] appeared first on Jon Loomer Digital.