No, that Facebook metric you’re obsessing over doesn’t actually mean what you think it does. Here’s a look at three you’re likely messing up!
3 Facebook Metrics That Don’t Mean What You Think They Mean
The New Facebook Insights: What’s New, What’s Awesome and What Sucks
The new Facebook Insights are being rolled out, and here is a thorough tour of all of the important changes — including the good and the bad!
Facebook Insights: Monitor These 8 Ratios
Need help measuring success of your Facebook marketing efforts? Monitor these important ratios. Includes how to find them and why they’re important.
Facebook Insights: Consumer vs. Engaged User
The Consumer and Consumption may be the most underrated and ignored of Facebook Insights metrics. Here’s why they are both important and confused.
Stop Using Facebook Text Updates and Photos to Share Links
For months now, Facebook marketers have used status updates or photos with links in the text to drive traffic. They have it all wrong. Here’s why.
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