Custom conversions and custom events are two different things. Custom conversions can be mapped to standard or custom events. Custom conversions wouldn’t be passed via the API.

Custom events should be, though. If they aren’t, it’s likely due to the method you’re using for the API. When using the API Gateway, all standard and custom events that are passed via browser are also passed via the API. I can’t speak for other methods, unfortunately.

I have a question on getting custom conversion events set up with server side tracking using my Conversions API.

After setting up a custom event, it usually shows up with only browser tracking on my events manager. I do have the WordPress plug in and do have multiple connections on my standard events but i cant figure out how to get it done for my custom events.

in lead you don’t need to leave the platform, in conversions you have to land up to a page to fill up the form. So, what happens, people don’t click on the link if they have to leave their platform sometime, in that case lead gen campaign helps people to share their details without leaving the platform.

In essence, these two things are almost the same. Still not clear on the difference.

Lead — you get user details like name, email address etc.
Complete reg — Form fill on your landing page

I would also like to know the difference between ‘lead’ and ‘complete registration’?

My website is set to show URLs without the ‘www.’. Should I include the ‘www.’ when I use URL contains? I don’t know if the conversion would show if the conversion happened on the URL not containing the ‘www.’ The same applies the other way. If I use URl contains and use the www. then if the conversion happended without the www. would this register

Do you know if Facebook plans to add in the ability to use regular expressions. This would make life so much easier )))

Yes you need to create a thank you page as part of this process so you can have that URL as the conversion goal. A thank you page is also a good way to offer a “next step” for the user and/or tell them what happens next (e.g. “Our window cleaning team will contact you within the next 24 hours to arrange an appointment”.)

I have Samcart so was wondering if it would go on the Samcart checkout? And I assume this pixel would come in handle to let me know who landed on the page, but didn’t finish checkout?

Im trying to figure out if using a different category would help or hurt me, as a thnak you page is not part of this process.

Or, maybe the answer is that i need a thank you page to optimize for?

tracks only facebook conversions

My signup process has a qualification section which allows me to better segment my clients according to their type of business, average intended spend etc.

My objective is to create different audiences depending on whichever options they create after the signup in order to identify themselves. Let’s imagine they could say they are customertype=youngprofessional and expectedspend=1000-5000

Can I create different audiences in Facebook that allow me to get all ‘youngprofessionals’ together and yet another one with all ‘1000-5000’ together? I have setup a data layer and am getting all this info by populating two variables (customertype and expectedspend) with a datalayerpush.

However, am puzzled now in regards to what I should be doing in Facebook in order to create these audiences. It seems I can’t create a custom event named ‘signup youngprofessional’ and simply capture all the people that trigger GTM customertype=youngprofessionals… Or can I?

Am I going a bit too far in terms of what can be done with FB audiences at this stage?

If you can help me clarifying this, would be grand. I hear about custom events everywhere but can’t really really understand how to customise them that way…

Hi Luke, can you help me with a question? I ran an ‘increase web conversions’ ad on FB and I used a pixel that I installed on the thank-you page of an enquiry form on my website (called Thank You pixel) and chose to optimise for leads. According to FB, the ‘Results’ column lets me know that I have had 186 conversions (93 conversions on Thank You pixel, 93 conversions on Lead pixel). What does this mean??

How many leads have I actually had??

How many leads have I actually had??

Hey Adam, did you find a good answer about the landing page issue? I was just thinking the same thing now!

Standard events and custom conversions both allow you to track and optimize for actions across your website. A general rule of thumb is that standard events give you more features, but custom conversions are much easier to set up. If you’re not comfortable editing your website’s code, we recommend using custom conversions. If you don’t mind working with standard events and adding parameters, we recommend using standard events.

More info: https://www.facebook.com/business/help/1669861173231595/?ref=u2u

Nitin, I’m not Jon, but I’ll tell you what I know.

Here’s the short answer: The main advantages to using a Custom Conversion are 1) that it can track a very specific conversion (such as selling a specific product) in your reports and 2) it can be set up without installing anything but the pixel “Base Code” on every page of your site.

In order to track conversions without a Custom Conversion, you have to add a Standard Conversion Event to each page where the event has happened. The code looks like fbq(“track”, “Lead”), fbq(“track”, “Purchase”, {value: ‘0.00’, currency: ‘USD’}), etc. https://www.facebook.com/business/help/402791146561655

Also, I’ve heard of people using the new single Facebook pixel across multiple sites by including the domain in the audience (or Custom Conversion) rules, but I don’t have any experience with that.

@Sanderdelange:disqus did You get an answear to Your question? Could You please share?

How to use one Facebook Pixel for different clients campaign?

Kindly suggest, I have been following your readables but it is really confusing on how to use Facebook Pixel and why Custom Conversion

Thanks for informing me of that nice job noting the comparison

Sub domains should not matter. Can you describe to me the parameters of that audience you are referring to? The new FB pixel should not really affect how website custom audiences are built and populated, unless you are talking about something other than website custom audiences… feel free to PM.

Hey Jay, if you want to optimize for conversions, then the conversion you are optimizing for needs to occur at least 20 times PER AD SET, PER DAY. This is standard practice and I have heard both my FB rep and Smartly reps tell me this number. So if you cannot consistently earn 20+ daily conversions for an ad set, then that ad set needs to be optimized for clicks.

Now regarding if you should start with clicks THEN change to conversion optimization, I’ve heard people say that (nobody with real intel), but I personally do not believe that is necessary. Just remember and apply the “20 conversion per ad set, per day” rule, and you’ll be good.

you said: “You can not edit or delete Custom Conversion once it’s been created” … “This is kind of ridiculous.”

I fear instead that it is a mandatory condition. The reason is that when you set a custom convertion, facebook starts to record a kind of historic data related to this target and uses it to calculate many others factors in various parts of your ad account (for example, lifetime convertion).

If you could erase the custom convertion, you’ll lose the historical data and then affect all the points of your ad account where such data are involved. Not good!
The same thing happens to Google Analytics where you can set up to 20 goals but you can not delete them (deja vu?).

I hope my point of view (I’m a sort of a Google Analytics nerd :) ) will help!

On the other side, we implemented a ‘Complete Registration’ Standard Event on out destination url for the ads to track the conversions.

My question is, if our Custom Conversion equals a Website Click – what would you recommend to optimize for? (In terms of lower CPC, of course)

Is it better performance and cost wise to optimize for clicks > track conversions > then swich to optimize for conversions after you have had x amount ….?

Hope that made sense.

Thanks for the great post!

-Jay

Unfortunately, because they’re all hosted on sub-domains under the same bluehost account (best guess), the visitors to each website seem to be all jumbled into one audience.

Facebook is then telling me this same group of mixed people in the unique audience for each site.

If anyone knows how to solve this, lemme know — Otherwise, heads up!

Exactly! And I think there are suspicions that if people are “paying by conversions” – not sure if this has already been rolled out, people are overcharged. If that’s true then this is really serious.

What are your thoughts on using the new pixel across landing page platforms that are not part of your own domain?

What is the initial code that needs to be added to the site for it to work?