Comments on: How to Set Up Conversions API with Facebook for WordPress Plugin https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/ For Advanced Facebook Marketers Wed, 20 Mar 2024 06:12:00 +0000 hourly 1 By: Karol Krajcir https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/#comment-26227 Wed, 20 Mar 2024 06:12:00 +0000 https://www.jonloomer.com/?p=36803#comment-26227 Hey Jon, are you sure this works as it claims it does?
I’ve just set this up following the guide (I had my browser side events set up via GTM). To my surprise, instead of piggybacking off of my existing events, it’s sending their own events (with event IDs). So, eventually, duplicate events will get sent to FB.
For example, for a page view, 3 events are received:
1. browser PageView (with no event ID), coming from GTM
2. browser PageView (with an event ID), coming from the plugin
3. server PageView (with an event ID, deduplicated), coming from the plugin

#1 and #2 get reported = duplicate tracking

]]> By: Karol Krajcir https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/#comment-26176 Thu, 29 Feb 2024 17:26:39 +0000 https://www.jonloomer.com/?p=36803#comment-26176 Hey Jon, thanks for the great article!
In my case, FB CAPI had been set up using the partner integration for WordPress (Facebook for WooCommerce plugin) and events had been implemented using Facebook auto event setup tool. The plugin is set to track events both via browser and server. The events are very basic and only contain basic parameters like URL or click text.

As far as I understand it, to actually make use of CAPI, I’d need to send at least some (hashed) user data with events like purchase or lead.
Now the issue is that I know how to set this up via GTM, but since the plugin is taking care of sending events both via browser and server (and also handles event deduplication), I’m struggling to figure out how I should set up the events in a more advanced way (to also contain e.g. user email) so that they’d still get deduplicated.

If I were to set up browser events via GTM, then the server side tracking (handled by the plugin) wouldn’t have the same event_id and the deduplication wouldn’t work.

Any insights would be much appreciated, thanks!

]]> By: Daredevil Production https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/#comment-26152 Thu, 22 Feb 2024 16:51:09 +0000 https://www.jonloomer.com/?p=36803#comment-26152 In reply to Jon Loomer.

THANK YOU!

]]> By: Jon Loomer https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/#comment-26143 Wed, 21 Feb 2024 17:10:28 +0000 https://www.jonloomer.com/?p=36803#comment-26143 In reply to Daredevil Production.

I’ve seen this, too, and it seems to be related to volume and nothing to be concerned about. As long as Events Manager shows all of the events from both sources, there aren’t deduplication issues, and there don’t appear to be issues with CAPI sending the events, I wouldn’t worry about it. I’ve seen that the low-volume events will sometimes say Conversions API and sometimes not. But it’s always the events that generate less volume when that happens.

]]> By: Daredevil Production https://www.jonloomer.com/how-to-set-up-conversions-api-with-facebook-for-wordpress-plugin/#comment-26142 Wed, 21 Feb 2024 17:02:58 +0000 https://www.jonloomer.com/?p=36803#comment-26142 Hi Jon, thanks for all that you do! Quick question…wondering if anybody has experienced this on WordPress CAPI…I’ve set up CAPI and FB Ads recognizes the pixel as Conversion API, but when I create a conversion campaign, in the Ad-Set level where I choose the conversion event, sometimes the event is recognized as Conversion API (with the green “Conversion API” badge) and sometimes it doesn’t recognize the event as CAPI. Now…When the event pixel fires, the activity in Events Manager shows “Multiple” sources Browser/Conversion API, but when I ran the campaign…and I’ve run dozens of successful CAPI conversion campaigns (albeit with CAPI set up via AWS), the Ads platform clearly DOES NOT recognize the event because I’m getting exactly ZERO conversions. I can only imagine this must be something I missed in the WordPress integration. Has anybody else experienced this?

]]>