As a work around you can go to the ad preview section and go to “See Facebook Posts with Comments”. When you scroll down Facebook will show you several of the top ad combos. The first one is probably the winning one. You can test a couple of the top ads as regular static ads and see which performs best to confirm the winning combo.

As a work around you can go to the ad preview section and go to “See Facebook Posts with Comments”. When you scroll down Facebook will show you several of the top ad combos. The first one is probably the winning one. You can test a couple of the top ads as regular static ads and see which performs best to confirm the winning combo.

https://uploads.disquscdn.com/images/4737d653495c7e3290d75cd8cbc7458566729d017bd5f43700dac8193caed783.png

That was my exact concern. If it doesn’t report the combo then isolating the variables is pointless.

In FB’s words: “Dynamic creative is a tool that automatically delivers the best combinations of your creative assets. It finds the best ad creative combinations by taking the components of the ad (images, videos, titles, descriptions, CTAs, etc.) and running different combinations of these assets across audiences.”

The part I don’t get is this: on the reporting side, we don’t know WHICH combination of the creative assets performs the best. The breakdown tells us that IMG1 performs better than IMG2, that HEADLINE3 performs better than HEADLINE5, etc. But I don’t see anywhere that *the winning combo* is IMG1-HEADLINE4-DESCRIPTION6-CTA2.

So we might be mistaken to choose the best performing creative in each asset category, as they might outperform the others individually but not form the winning ad variation.

Or am I getting this wrong?

this is the screen with the field i am talking about

… https://monosnap.com/file/2Lyz4GT1ZsXfdIniHsFlKof8QUlF83#

While I had noticed this new option in Facebook adset, I didn’t get time to test it.

Dynamic creative feature was a long awaited feature and will help the Facebook advertisers with better A/B testing.

My only concern is whether will it prove to be a good option for audience smaller than 10k members?

There’s no diference in targeting when it comes to DCO vs. static ads. You can use interests, specific pages interests or e.g. larger lookalike audiences.

Thanks, do i need to target from now using DCO only by broad interests or can i target also by specific pages with the condition of at least 300,000 potential reach ???

Hi Dany, DCO is built for larger audiences, during our tests we found it works best with ad sets of at least 300k users. Details https://newsfeed.org/what-is-dynamic-creative-optimization-and-why-you-should-use-it/

Yes, we have it. I’m based in BC.

Any way of contacting Facebook to ask them to turn it on?

Only thing I wish that Facebook would do next is to allow dynamic url tags. I use Heap Analytics to track the entire funnel and while tracking by adset is decent it would be very nice to know exactly what creative is generating the most bottom of the funnel sales.

Yeah, the ad ID is the same, but it does appear to generate a new post ID. This is odd since none of this is shown until engagement occurs on each different “post.”

I see you deleted your last reply and that part of your blogpost. Does that mean you also see different ad ID’s per variation? I know a Facebook account manager isn’t always the best source, but I’m just telling you what I see with my own eyes. The different variations have different likes, shares, comments (or at least in my campaign they have). Unfortunately I can’t seem to see which variation performed best, only which creative asset (separately). I hope they will add that ass well in the near future.

Here is a great example in recent case study >>> DCO for conversions can work like magic
https://newsfeed.org/want-to-improve-roi-dco-for-the-win/

I think your rep is providing incorrect information (which is very common). There is one ad ID for all creative. One ad. One post ID. All comments/likes are happening on the same post — people just see something different when they’re engaging.

Website URL is one of the assets that counts towards the limit of 30, but you can’t create a variation of that asset.

I called with my Facebook account manager and he told me that engagement is still spread among the different versions (which is logical, while they are not all equally relevant to your audience)

Possible that not everyone has it. But make sure you follow the steps exactly. You need to create a draft first.

Hi Michelle, as far as I know, it is not available for everybody yet, since Facebook is rolling it to public gradually

fixed, try now

fixed

fixed, try now =) We also have a whitepaper with DCO summary. Download it here: http://www.roihunter.com/dco

Please kindly repost link to result.

Don’t rush it, we have a lot in store for the next few months :)

I’m not seeing that yet in my test. The reports tell you what assets provide each level of engagement. I haven’t yet seen that there are separate ads.

Can you post the URL to your results again? When I click on your link, I get a “page not found” error.