Comments on: 8 Reasons Your Ads Aren’t Converting https://www.jonloomer.com/ads-arent-converting/ For Advanced Facebook Marketers Tue, 16 Apr 2024 13:11:23 +0000 hourly 1 By: Jon Loomer https://www.jonloomer.com/ads-arent-converting/#comment-26317 Tue, 16 Apr 2024 13:11:23 +0000 https://www.jonloomer.com/?p=44345#comment-26317 In reply to amykirst.

Hi, Amy. The inability to exit learning isn’t always a reason to try something else. If you’re getting acceptable results, feel free to keep optimizing for the purchase. You should prioritize optimizing for the action you want because that’s what Meta bases optimization for delivery on. Otherwise, you need to get creative with different optimizations. It could be for quality traffic (use 1-day click attribution setting), Add to Cart or Initiate Checkout, or something else. But there’s no guarantee that those optimizations will get you more purchases than simply optimizing for a purchase.

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By: amykirst https://www.jonloomer.com/ads-arent-converting/#comment-26316 Tue, 16 Apr 2024 11:49:00 +0000 https://www.jonloomer.com/?p=44345#comment-26316 What do you recommend that advertisers do when they can’t exit the learning phase? I have been testing optimizing for conversions vs. optimizing for quality traffic. For some products, I actually had fewer purchases when I optimized for conversions and I never exited the learning phase.

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By: Azmain Hossain https://www.jonloomer.com/ads-arent-converting/#comment-26246 Mon, 25 Mar 2024 05:19:20 +0000 https://www.jonloomer.com/?p=44345#comment-26246 Yeah! It’s really. I appreciate you for posting like these.

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