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This is Why You Shouldn’t Build a Business Entirely Within Facebook

January 27, 2014 by Jon Loomer - 61 Comments

Facebook Business Rented Land

Have you built a business entirely within Facebook? Are you at the mercy of an algorithm? Are you neglecting what you own? Read this…

Filed Under: Meta Marketing Editorial

Why Our Obsession with Facebook Page Post Reach is All Wrong

December 11, 2013 by Jon Loomer - 61 Comments

Facebook Post Reach Obsession

The angry mob is gaining steam. They have their torches and pitchforks ready. Will you join them? Read this first…

Filed Under: Meta Marketing Editorial

Tagged With: Facebook Insights, Reach

Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them

December 1, 2013 by Jon Loomer - 18 Comments

Auto-Play Facebook Video Ads

It’s been nearly a year since Facebook initially discussed plans for auto-play video ads. Backlash delayed the launch, but these ads will work.

Filed Under: Meta Marketing Editorial

Tagged With: Meta Advertising, Meta Marketing

Increasing Facebook Likes: You’re Building a Number, Not a Business

September 19, 2013 by Jon Loomer - 19 Comments

Facebook Likes Number Who Cares

Before you start setting goals for your Facebook Page, you must first take a step that most brands — obsessed with the wrong numbers — will miss.

Filed Under: Meta Marketing Editorial

Tagged With: Meta Marketing

The 4 Problems with Facebook Hashtags

June 24, 2013 by Jon Loomer - 89 Comments

Facebook hashtags present significant opportunities for marketers. But the current product is flawed. Facebook needs to fix these four issues quickly.

Filed Under: Meta Marketing Editorial

Tagged With: Hashtags

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For Advanced Facebook Marketers
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