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Facebook Ads: The Metric for Measuring Success and ROI

March 18, 2013 by Jon Loomer - 10 Comments

Facebook Ad Campaign Performance Metrics

Chances are that if you’re like typical advertisers measuring Facebook ad success, you’re doing it wrong. Here’s how to do it and why.

Filed Under: Meta Marketing Editorial

Tagged With: Conversion Tracking, Domain Sponsored Stories, Facebook Offers, Meta Advertising, Meta Pixel

The Problem with Facebook’s 20-Percent Text in Ad Images Rule

February 18, 2013 by Jon Loomer - 79 Comments

Facebook 20 Percent Text Ad image Rule

Facebook has recently established a rule that prohibits more than 20-percent text in mages used in News Feed ads. Great, but here’s the problem…

Filed Under: Meta Marketing Editorial

Tagged With: Advertising Guidelines, Meta Advertising, Power Editor

What I Learned From a 4-Year-Old on Christmas

December 26, 2012 by Jon Loomer - 16 Comments

Cheetos Christmas

I learned a valuable lesson from a four-year-old this Christmas that impacts my perspective on life and business, and it involves a bag of Cheetos.

Filed Under: Meta Marketing Editorial

The Best Time to Post on Facebook is the Worst Time

July 21, 2012 by Jon Loomer - 229 Comments

Best time to post on Facebook infographic Jon Loomer

The funny thing happened while responding to an infographic that got me all worked up… I created my own infographic! When is the best time to post on Facebook?

Filed Under: Meta Marketing Editorial

Your Facebook Posts Reach 16% of Fans… THE HORROR!

June 15, 2012 by Jon Loomer - 44 Comments

Facebook 16%

Your Facebook posts reach only 16% of your fans, but is this all that surprising? Not when you look at the math.

Filed Under: Meta Marketing Editorial

Tagged With: Meta Advertising, Meta Marketing

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For Advanced Facebook Marketers
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