Comments on: Which Advantage+ Creative Enhancements Should You Turn On?

By: Heimir

Heimir — Thu, 13 Jun 2024 08:55:22 +0000

There is one benefit of using Image Template and that is that you are essentially running 4:5 ratio image ads and thus, take up more screen real estate in the feed.

By: Antonio Calero

Antonio Calero — Thu, 25 Jan 2024 07:29:53 +0000

I’ve A/B tested this in a several campaigns and results have always been worse for ‘enhanced’ creatives than for the original image I had chosen. My thoughts is, if you have a good image and ad (thanks to a good designer, or a good copywriter, or whatever reason), then don’t try to over-optimize by trusting Facebook’s suggestions.

By: Renan Kabariti

Renan Kabariti — Sun, 21 Jan 2024 23:50:50 +0000

I’ve been recently confronted by a client who saw a square image containing both their two parters’ faces side by side being cropped to a vertical image. Meta chose to completely remove one of the faces from the composition in that “enhancement”. Weird part: I had also provided a vertical variation of the same image on that ad with both faces.

That cropped face image was shown as an example of a visual touch-up when I checked that ad. The way I understand, “visual touch-ups” may crop your images and videos creating those very unpleasant surprises, whereas “expand images” sounds safer because it should only add, never subtract from your original creatives. But I’m not 100% sure about that.

By: Jon Loomer

Jon Loomer — Tue, 16 Jan 2024 11:36:33 +0000

In reply to Miguel Salas. Thanks! It hasn't always been an easy transition, but it's been an important one.

By: Jon Loomer

Jon Loomer — Tue, 16 Jan 2024 11:35:59 +0000

In reply to Alex Milenkov. The way Meta does it, there just isn't a reliable way to tell for sure. We don't know how often these enhancements are even used, and frequency will be different from ad to ad. You can split test it against turning it off, but I have my doubts whether that would be at all enlightening. Ultimately, I come back to Meta's point that it should only be used if it can help you.

By: Miguel Salas

Miguel Salas — Tue, 16 Jan 2024 10:19:47 +0000

Jon, I’m just shocked at how you are changing now to YouTube videos, definitely you are one of the people I look up to!

Hugs and have a great day.

By: Alex Milenkov

Alex Milenkov — Tue, 16 Jan 2024 02:12:38 +0000

Have you seen any difference in campaign performance with or without these extensions? Most of the time I use them and a client sees my ad saying something like “What’s that, can it be removed”. :D