Comments on: Advantage+ Audience Best Practices Guide

By: Ana

Ana — Mon, 20 May 2024 04:05:26 +0000

Hi Jon, so do you think that running a small lead-gen camapaign for a local business – going broad for one city – would benefit using Advantage + over me manually setting it (which is what I’ve done: male + female, whole city). This is for a small business lead generation campaign using a Cost Per Result Bid. Should I switch it over? I’d really appreciate your advice!

By: Ceo O S Jeremiah

Ceo O S Jeremiah — Mon, 13 May 2024 09:03:38 +0000

Thanks Jon Loomer I wonder why I am getting above 50 for my lead generation(lead form) campaign, instead of 50 maximum. It's my good copy limited this headache. Otherwise, it won't be easy suffering with 2k leads ahead. I slapped myself by shifting my well tested audience to advantage - audience. Facebook recommendation used to mislead a lot! You just saved me now. I appreciate

By: Jon Loomer

Jon Loomer — Fri, 01 Mar 2024 11:07:06 +0000

In reply to Jacob Miller. Not surprising. That's definitely one of the blind spots.

By: Jacob Miller

Jacob Miller — Thu, 29 Feb 2024 17:37:11 +0000

As a boudoir photographer for women over 40 optimizing for leads Advantage+ is problematic. I get creepy guy comments on my ads showing women in lingerie.

By: Mark Wilde

Mark Wilde — Wed, 28 Feb 2024 01:45:37 +0000

Interesting article Jon, thanks for sharing. How do you think these new audiences effect individual product lines? We have a client who has a small range of products (8) and in the past we always targeted different audiences with different ad creative for each product. However, by running a single advantage audience we find that this new targeting tends to push Product A but not Product B. So they end up selling out of one product whilst having stocks of others. The audience for Product A may not be the same audience that likes Product B, so how do you control this? Carousels perhaps? But should we be utilising the AI in this case also? I.e show ‘best performing cards first’ this sounds like it will still prioritise one product over others? Different campaigns with different audience ‘suggestions’?

By: Jon Loomer

Jon Loomer — Tue, 27 Feb 2024 10:12:54 +0000

In reply to Joe Solono. I haven't heard that there's any plan to do this.

By: Joe Solono

Joe Solono — Tue, 27 Feb 2024 09:31:51 +0000

Do you have any insight into when Meta is going to roll Advantage+ Audience out to campaigns with Special Ad Categories?