Comments on: Recommended Aspect Ratios By Placement for Meta Ad Creative

By: Barney Townsend Music

Barney Townsend Music — Wed, 04 Dec 2024 12:41:43 +0000

Hi Jon – I hit a small snag with this technique this weekend.

I created an Image Link for a blog, using the 4:5 ratio on Feeds as you suggested (I also provided images for 9:16 and landscape placements). That meant that there was no square crop available.

Whan I went to Page Posts > Ads Posts in order to post the ad to the wall, even though the image was 4:5, it cropped the image as an awkward square when posting to our wall. There was no 4:5 version available in Page Posts at all.

The way around this would be to create a square version too and provide that as one of the placements, then post that on Page Posts. I can't see Facebook rectifying this bug, as they are sunsetting Page Posts.

By: Periklis Gatsoulis

Periklis Gatsoulis — Wed, 04 Dec 2024 07:27:22 +0000

What about ratios for product images, in order to show on 4:5?

By: Paul

Paul — Wed, 27 Nov 2024 07:51:43 +0000

Im not sure, but from old experience I think that when using 4:5 Single Images on Meta, the CTA won't work with those. Or has this changed?

By: Firoz Khan

Firoz Khan — Wed, 27 Nov 2024 04:54:53 +0000

Very impressive

By: Margit Streifeneder

Margit Streifeneder — Wed, 27 Nov 2024 02:10:09 +0000

Thanks Jon for this great overview. Just yesterday I struggled with understanding what the best image and video specs for Facebook Ads are… glad to know that it's Facebook itself who causes the confusion. ;-)

QUESTION: Which formats do you suggest to upload for the new "Flexible Ads" option? Is it best practice to create and upload images and videos in all recommended sizes?