Comments on: 3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting https://www.jonloomer.com/prioritize-remarketing-over-metas-algorithmic-ad-targeting/ For Advanced Facebook Marketers Tue, 19 Nov 2024 15:19:53 +0000 hourly 1 By: Jon Loomer https://www.jonloomer.com/prioritize-remarketing-over-metas-algorithmic-ad-targeting/#comment-27683 Tue, 19 Nov 2024 15:19:53 +0000 https://www.jonloomer.com/?p=47050#comment-27683 In reply to Cody D Martens.

When your purchase happens offline, you’re limited in terms of options. Just be keenly aware of the risks and weaknesses involved. If you optimize for link clicks, landing page views, ThruPlay, engagement, etc., the algorithm is prone to searching out the best ways to get you the most actions at the lowest cost. That’s often going to be low-quality actions. So you are feeding your remarketing funnel with low-quality actions.

Always test and be aware of weaknesses.

]]> By: Cody D Martens https://www.jonloomer.com/prioritize-remarketing-over-metas-algorithmic-ad-targeting/#comment-27678 Tue, 19 Nov 2024 12:05:32 +0000 https://www.jonloomer.com/?p=47050#comment-27678 You say to avoid soft remarketing which involves creating a TOFU campaign to feed the BOFU campaign. But what about someone like me who is just starting to advertise, doesn’t have a lot of data, AND my purchase happens offline (high-ticket service converted by a sales person).

I still thought it wise to run a campaign with content (videos, blog posts), then retarget those people with a stronger ad (buy now).

If that’s not the case, how do we do it? Do we just dump all of the ads into one campaign and ad set?

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