Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
How Engaged-View Attribution Works for Meta Advertising
Meta Brings Back 28-Day Click Attribution
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Compare Attribution Settings Returns to Facebook Ads Manager
The Compare Attribution Settings feature has returned to Facebook Ads Manager! This important feature was removed post-iOS 14 changes…
Standardize Attribution Setting: You Can Still Compare Facebook Attribution Windows
Facebook removed the Compare Attribution feature, but you can still compare attribution using Standardize Attribution Setting in Ad Reports.
Understanding Facebook View-Through Conversions
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?
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