Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Facebook Ads Attribution and iOS 14
Once iOS 14 goes live, you are going to see your conversions drop. This is partially due to a change in Facebook attribution. Here’s why…
Facebook Ad Conversion Attribution: What You Need to Know
How Facebook reports conversions is often misunderstood. Here’s a breakdown of the conversion attribution windows and which ad get credit…
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