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The Value of a Facebook Post [Experiment]

November 24, 2014 by Jon Loomer - 18 Comments

Value of a Facebook Post

I determined that the value of one of my recent Facebook posts is $989.47. Here’s how I determined that value and how you can do it, too…

Filed Under: Meta Marketing Research

Tagged With: Meta Ads How To, Meta Advertising

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

October 26, 2014 by Jon Loomer - 50 Comments

Facebook URL Tags

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…

Filed Under: Meta Marketing Research

Tagged With: Google Analytics, Meta Ads How To, Meta Advertising, URL Parameters

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

April 28, 2014 by Jon Loomer - 32 Comments

Facebook Ad Rates: CPM and Cost Per Page Like by Placement

Is it better to advertise in Facebook’s News Feed, sidebar or on mobile devices? Take a look at these evolving results…

Filed Under: Meta Marketing Research

Tagged With: Meta Ads How To, Meta Advertising

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

April 9, 2014 by Jon Loomer - 41 Comments

Facebook Posting Strategies Peak Times

Will you reach more people on Facebook if you publish when fewer them are online? It seems counter-intuitive, but these results speak for themselves.

Filed Under: Meta Marketing Research

Tagged With: Facebook News Feed

Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?

March 24, 2014 by Jon Loomer - 61 Comments

Facebook Reach

What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…

Filed Under: Meta Marketing Research

Tagged With: Facebook Insights, Reach

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