One of the most common Meta ads issues relates to delivery and an inability to spend the advertising budget. Here are potential causes…
Why Won’t Meta Spend My Advertising Budget?
Meta Needs an Impressions Shown Custom Audience
It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
Meta Needs Frequency Capping for More Optimization Options
Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Final Results: Can I Reach All of My Facebook Followers with an Ad?
I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
The Imperfection of Facebook Ads Frequency Capping
Facebook doesn’t strictly enforce frequency capping. Here’s how I figured that out, and what you can do about it.
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Jon Loomer
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