Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…
Meta Ads Metric Update: Accounts Center Account
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Post Reach: Post-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Facebook Page Reach: Page-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.
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Jon Loomer
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