Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
The Experiment 2021: Ads Don’t Have to Suck
Facebook Reach Objective and Optimization: Cap Ad Frequency While Maximizing Reach
The Reach objective and optimization allow you to reach as many people within an audience is possible, but while using frequency capping.
Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…
How to Manage Facebook Ad Frequency
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency…
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here’s a guide to help you understand when to use each…
Training: Building Blocks
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Jon Loomer
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Jon Loomer
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