“On website I have a Product link which takes the users to amazon website. How do I set up pixel which can track this Product Link.”

You can only track onclick event here using Custom Facebook Pixel. Your conversion would be LINK CLICK but not successful purchased. Unless Amazon has a way to integrate purchase conversion from FB referral via Google Analytics.

I am sure that you’re account is under personal. You need to upgrade it to Business Manager Account :).

Good luck!

It’s not an error. The message “Event source not available” is visible ever since the latest Facebook update – Facebook is just trying to let advertisers know they might also consider creating events to track the desired actions.

The custom conversion occurs when a user clicks on specific products. Every campaign targets different products, there shouldn’t be much overlap. I know that the other campaigns result in conversions, because I track them via google analytics, but facebook shows only conversions for one campaign. You’re right, but this sadly doesn’t help with our problem.

YEs that is what I meant too!

No problem, I’ve seen/answered this question many times from co-workers and clients.

They are both taking some of your sales into account because they both are playing a role. You can’t fully separate the impact they have on each other, or if somebody clicks on both ads, you can’t fully say which one is the ad that drove the conversion – which is why you should look at a multi-touch attribution model.

Cool, thanks

For setup of the FB pixel, if a user has a Shopify eCommerce store, the described install process above would result in the same outcome as a user just installing their unique FB Pixel code in Shopify’s settings area. Meaning, shopify makes it a lot easier and does the heavy lifting so a user doesn’t even have to enter any code really…just plop in the pixel code in the settings area. (same with google analytics too I believe) is this right? Or would a user be missing out on any FB pixel functionality if they use the easy way Shopify presents?

this is an interesting question. How DOES the pixel stand with privacy laws?

Please solve my query,

I have a wordpress website. I have installed standard facebook pixel using google tag manager, which is placed in the header file of theme.

On website I have a Product link which takes the users to amazon website. How do I set up pixel which can track this Product Link.

Later on I would want to set up facebook conversion campaigns optimized for this pixel.

I didn’t want to make my post to long, so I’ll expand a little. Either way, Google PPC first or FB ad first it is still the same scenario. For this example I’m not worried about making the sale because it has already happened, either through FB or Google.
What I’m concerned about is: I try and keep my ad spend under 10% of the resulting gross sales. So if I spend $1,000 I want at least $10,000 in sales.
I monitor this both on FB and Google, so if what you are telling me is true both would count this as a sale thus my numbers are off. I don’t want to change my attribution window because even in a single day overlap could happen.

My question is how do I separate these if I can because my numbers may be way off if both sites are taking some of my sales into account. Thus my 10% of sales may be much higher on many of my sales. I say that because we have not taken into account: Bing, Stapchat, Pintrest or any other place I may advertise.

Thanks for any good insight you may have.

Thanks, Vishal!

1) Use all website visitors from the past 180 days.
2) Also use people who have engaged with the page during the past 365 days.
3) Experiment with Reach objective/optimization to reach everyone within a small audience.
4) Make sure increasing the sizes of these audiences is always part of your long-term strategy.

Only one campaign/ad will get attribution for a single conversion, Lars. The ad that was clicked last gets attribution; if no ad was clicked, the ad that was seen last gets attribution. You don’t want multiple ads to all get attribution for a single conversion or your numbers will be way off.

It depends on your business. If having standard events for different stages of your funnel, use it. But as you say, you’ll need to be sure to separate out those results into columns and not rely on the “Results” column (or at least have perspective on what that actually means).

thanks for sharing your insights.

I have a problem with my custom conversions and facebook reports. I have a report with multiple campaigns that contribute to the same goal which I track via custom conversions. But even though I know that every campaign results in a couple of these conversions, only one campaign shows them in the report. Do you have any idea why?

I know every campaign contributes, because I track them via google analytics, not only the facebook pixel.

Best,
Lars

I agree with Rami. You should consider creating a multi-touch attribution model.

Dante – This is normal. https://m.facebook.com/business/help/147965221941551

Do you find a discrepancy between the conversion results reported on Facebook and the number of FB conversions reported through Conversion Attribution on Google Analytics?

Cheers

Hi,
The default attribution window for facebook ads is 28 days after clicking on the ad, so if someone clicked on your ad and purchased the item in the next 28 days it will be considered as a sale.
You can simply change the attribution window if you don’t want to repport this as a sale.
But in your case I think it is better to consider that the ad cost is divided between facebook ads and google adwords, think like this, what if they clicked on the PPC google ad in first place, would they buy? Seeing an ad on facebook ads then seeing it again on google ppc will give you a better chance because they have consider it already..

Once I started using the FB pixel, clicks (traffic) went up almost 80%. Since we also used Google ads, even those visitors were targeted on FB. Traffic increased, and because of consistency in posting, many people started recognizing brands, and some became customers too. Now page likes don’t matter as much to us, although they keep growing slowly. But strangers meet my clients at events and say, “Hey, I read all your posts. They are fabulous.”

Highly recommend reading Jon’s posts about the Pixel and targeting techniques. They will turn you into a Facebook marketing rockstar.

Say a person clicked on one of my ads, in Facebook, 7 days ago and ended up browning my site for some time but left without a purchase, then today did a Google search for one of my products and clicked on one of my Goggle Ads and ended up buying some of my products.

Facebook would count this as a sale, would they not? And if they do, what do I do about it. Rough numbers but I spend about $50,000 each on Facebook and Google. Say this leads to $1,000,000 in sales. ***How much of this is double reported because they clicked on my Facebook Ad and then clicked on a Google PPC Ad?

Thanks
Mark