Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
Meta Ads Performance and the Impact of CPM
Effective Meta Advertising: Key Metrics Simplified
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Meta Ads Metric Update: Accounts Center Account
Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…
Missing Metric Totals in Facebook Ads Manager: What to Do
Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Training: Building Blocks
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Jon Loomer
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