@j@jonloomer:disqus any thoughts on the scenario I presented above? Thanks!

Hi Srdjan. Unfortunately no. If you have any luck I’d appreciate you letting me know what you find out.

Adam, did you ever get this answered/figured out? I’m wondering the same thing..

The reason I’m asking is because I’ve set up a custom conversion for people who hit my opt-in page (the page you go to right after clicking the ad), and the number of ad clicks is not matching my number of custom conversions (the number of ad clicks is twice as high as people hitting the opt-in page). It’s also worth noting, the only way someone could possible find the opt-in page is via the ad.

Example 1: Campaign A has two ads. user clicks ad 1 and then ad 2 and later converts. Ad 2 is given credit for the sale. Got it.

Example 2: User clicks an ad on Campaign A and doesn’t immediately convert. They then see a retargeting ad from Campaign B. They click it and convert. So, the user has clicked on ads from two separate campaigns before converting.

I’ve seen many comments on blogs and Facebook’s Business community talk about Example 1 but I can’t find anyone commenting on Example 2 which seems to be the much more likely scenario. I have to set up campaign B’s ad as its own campaign since it requires site retargeting rules that Campaign A does not.

So, in Example 2 do both campaigns (A & B) get credit for the sale? Thanks!

It’s pretty frustrating, Tarik. The disparity between what FB & GA reports as revenue from our social ads. We actually went down the rabbit hole on a few cases and found that one customer had came organically through the site, revisited by PPC, saw an FB ad, and then a few days later was retargeted by display, clicked and purchased. And FB took all last-click credit. But still, it’s a nice to compare apples to apples within the FB ecosystem.

Please add info about a day to which conversion will be attributed: the day of a click/view or the day of a conversion.

Would you agree that it is smart to turn off conversion measurement for some adsets to have better attribution (i.e. more important is acquisition campaign than remarkering)?

Recent Click Trumps Recent View

Most recent click. If no click, most recent view.

Typically, yes.

Yes

Thanks, Leandra!

Thanks!

You mean 20 for the pixel event and 0 for the custom conversion? The pixel event could be for a general action (any purchase, registration, etc.). The Custom Conversion would be set up for a specific product, in most cases.

Thanks!

Both are fine. Custom Conversions are easier!

See above regarding reporting. They aren’t over-reporting. You can change how they report the number, but optimization won’t change that (and you can optimize for click conversions at the ad set level, but that again won’t change reporting).