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A Simplified Meta Ads Strategy for Optimal Results

May 22, 2024 by Jon Loomer - 6 Comments

Stop overcomplicating things and making things worse. Take this approach to a simplified Meta ads strategy for optimal results…

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage+ Audience, Bid Strategies, Campaign Objectives, Meta Ads How To, Meta Advertising, Performance Goal, Placements

How Meta Could Improve Campaign Construction Flow

April 17, 2024 by Jon Loomer - 5 Comments

Meta’s campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.

Filed Under: Meta Marketing Tutorials

Tagged With: Campaign Objectives, Meta Ads How To, Meta Advertising, Performance Goal

Common Ad Set Optimization Mistakes Advertisers Make

January 29, 2024 by Jon Loomer - 7 Comments

There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.

Filed Under: Meta Marketing Tutorials

Tagged With: Ads Optimization, Campaign Objectives, Meta Ads How To, Meta Advertising

3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

December 6, 2023 by Jon Loomer - 2 Comments

Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage Lookalike, Advantage+ Placements, Campaign Objectives, Detailed Targeting, Lookalike Audience, Meta Ads How To, Meta Advertising, Placements, Targeting

Meta Campaign Objectives: Best Practices

June 19, 2023 by Jon Loomer - 2 Comments

Use this best practices guide to better understand what makes each Meta campaign objective unique and when you should use it…

Filed Under: Meta Marketing Tutorials

Tagged With: Campaign Objectives, Meta Ads How To, Meta Advertising

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For Advanced Facebook Marketers
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