Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…
The Death of Facebook Interest Targeting: Shifting Budget Priorities
WCA Lookalike: Target Facebook Users Similar to Website Visitors
Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…
Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
Facebook Custom Audiences are a great tool for increasing relevant fans, traffic and sales with ads. Here are a few powerful strategies to execute…
Facebook Ads Glossary: Reference of All Important Terms [Infographic]
Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
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