Hello, where can I get your blogs in german languages ?

Mr. Nick, yeah, i have the same question.

Did you find some answer to this?

Best regards,
Guilherme.

I’m running a FB campaign that directs users on my Home Page with a specific “utm_campaign”.

In order to effectively use retargeting for all users that clicked on my ads and landed in my Home Page, I created a website custom audience with one rule: url contains “utm_campaign=my_fb_campaign”.

I noticed that FB is not able to match more than 25% of users that clicked on my ads. Generally FB could also match 100% of users that clicked on ads, so I’m wondering if utm parameters could create some any error in creating a website custom audience with this rule.

What’s your experience? Any suggestion to fix this problem?

Thank you,
Andrea

But over the weekend…

I have been trying to create a retargeting campaign in Facebook. When I first created my custom audience last month, I had it set at 30 days. I had a list over 500, and tried to run the ad. I was told the audience was too small. I expanded to last 60 days, waited a few weeks, and my custom audience is now greater than 1200. When I tried to create the ad over the weekend, I was told that the audience is still too small to run an ad. I’ve done research, and seen that an audience as low as 20 should work, but that clearly is not the case. I’ve gone in and expanded my list to 180 days, to further increase the number, but I’m not optimistic. Do you have any suggestions?

Thanks for all your help!

For my standard Website Conversion campaigns that is always chosen, but just wasn’t sure if it needed to be when running retargeting ads? Thanks

After completed, I then, tried create ads for them. Running for more than 24 hour, but get NO REACH AT ALL.

What is really happening?

We found 2 errors.
-Cannot Exclude Combination Audience: Combination Custom Audiences can only be used in inclusion, exclusion of a Combination Custom Audience is not supported.
-Combination Custom Audience can only be used in ‘custom_audiences’ for targeting: Combination Custom Audience can only be used for inclusion targeting in ‘custom_audiences’ field. It is not supported in any other targeting fields such as ‘conjunctive_user_adclusters’.

It works something like this. You create a WCA for all website visitors. Then you realize you target visitors of category A and B differently and get better results. So you create a new WCA for visitors of category A. If you choose ‘Include past traffic’, you don’t have to have new visitors visiting category A to target them as the pixel segment visitors who visited category A earlier as well.

Do you know what’s the absolute minimum audience needed to run a re-marketing campaign? My website is fairly new and I have a very small audience.

you create different audience for each objective you want to achieve. It isn’t possible yet to create a sub-set of an existing audience. That means you won’t be able to separate people who visited specific pages out of your entire audience. You will have to create another custom audience to do that. However, you may select past traffic for a WCA.

They will be shown both ads as they will be in both the customer audiences. :)

Sounds about right :)

I started to experiment with our retargeting pixel and we placed our pixel to our partner’s website (who targets the same audience). Our goals were to:
– target relevant audience,
– who haven’t visited our site yet,
– and frequently consume content on other similar sites (indicates engagement).

I created a guide on this process, if you are interested just follow this link: http://blog.brandvee.com/how-to-use-facebook-retargeting-pixel-to-acquire-new-engaged-visitors

You can use the same pixel and create a WCA based on domain or specific urls.

Have you checked if the pixel is firing correctly using the pixel helper plugin?

Yes, you would put the same pixel.

Code additions would mean the pixel tracking specific events on your website. For example, you could track people adding a product to cart but not visiting checkout.

To accomplish this, you would have to fire the pixel again on a button press or configure it based on your CMS.

You can use a plugin to install the code on every page for you. I personally prefer Google Tag Manager to setup the code.

If you can get your facebook pixel in there, yes!

2. I choose “People visiting specific web pages but not others”, and entered my “thank_you” url to exclude.

3. I want to exclude people who converted and re-target those who did not convert.

Question: is there anything else I must do?

Hi Debbie

If your traffic is low, this could happen. First, make sure you have configured the WCA correctly. Then, if traffic is still not arriving maybe you’ll need to extend the timeframe (you can go up to 180 days). Finally, if you cannot wait much you can always select the option ‘get past traffic’, which will allow you finding some users who have been in your site prior to you creating that audience.

PS: I kinda want to insert my facebook pixel code on my WHOLE website, but it seems like I have to do it page-by-page – or what?

Joke aside, I can’t really figure out my pixel game.

I’m creating a costum audience that should show ads to people who have visited one page, but not another page (I have no problem setting this up through power edittor).

But should I then insert the SAME facebook pixel on both the included and excluded page?
(I assume the “pageview” code is enough to accomplish this).

Also, what’s the exact difference between the different code-additions to the pixel? i.e. track checkout – how does facebook know, that a certain event is a checkout?

Keep going, you earned a new sub!

Whats the purpose of “include past traffic”? And how does it work?

It doesn’t seem to have done anything to my audience different than any others.

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Thanks! :-)

But I’m confused on implementing it with woocommerce in wordpress.

fbq(‘track’, ‘AddToCart’, {
content_name: ‘Sample Product’,
content_type: ‘product’,
value: 50.00,
content_ids: [‘SJFfihweh2123’],
currency: ‘$’,});

I want to track users if they will click the addtocart button of woocommerce.
Do i need to add this code inside a .click event on jquery?
or it will just work if i put it after the
fbq(‘init’, ‘1234’);
fbq(‘track’, ‘PageView’);
without putting any .click event?

Say I create a website custom audience, and insert the pixel into all pages. From here I choose to create for all website visitors.

How can I create more audience varieties (different web visits and duration) from the pixel that I just inserted? Would I have to create a new custom website traffic audience and select the pages and days that I want to test? (When I do this, fb says the audience is not large enough). Or am I supposed to create the variety of audiences through the All Website Visitor Audinece that was originally created? If so, how can do this?

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Thanks for this. There’s a lot of confusion going around about how best to implement custom audiences on Facebook and this makes it fantastically clear. I’ve shared it with my team!