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Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

March 23, 2022 by Jon Loomer - No Comments

You can now create catalog custom audiences to target people who engage with your various product catalogs. Here’s how it works…

Filed Under: Meta Marketing Tutorials

Tagged With: Catalog Custom Audience, Custom Audiences, Dynamic Ads, Meta Ads How To, Meta Advertising

Audience Targeting Options Facebook Needs in the Age of Less Tracking

August 9, 2021 by Jon Loomer - No Comments

Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Facebook Page Custom Audience, iOS 14, Meta Pixel, Targeting, Website Custom Audience

Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

June 13, 2021 by Jon Loomer - One Comment

Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Facebook Analytics, Facebook Page Custom Audience

Facebook Advertising Audiences and iOS 14

January 28, 2021 by Jon Loomer - No Comments

Your website custom audiences and app activity audiences will decrease as a result of iOS 14. Here’s why and what to do next…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, iOS 14, Meta Ads How To, Meta Advertising, Targeting

How to Create an Instagram Account Custom Audience for Facebook Ad Targeting

October 17, 2020 by Jon Loomer - No Comments

You can create an Instagram account custom audience to leverage the engagement on your Instagram account with Facebook ad targeting.

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Instagram Custom Audience, Meta Ads How To, Meta Advertising

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For Advanced Facebook Marketers
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