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Facebook Ads Glossary: Reference of All Important Terms [Infographic]

December 16, 2013 by Jon Loomer - 26 Comments

Facebook Ads Glossary

Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!

Filed Under: Meta Marketing Reference

Tagged With: Conversion Tracking, Custom Audiences, Lookalike Audience, Meta Ads How To, Meta Advertising, Power Editor

14 Steps to Succeeding at Facebook Marketing

November 7, 2013 by Jon Loomer - 16 Comments

14 Steps to Successful Facebook Marketing

Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…

Filed Under: Meta Marketing Guide

Tagged With: Conversion Tracking, Custom Audiences, Facebook Insights, Graph Search, Lookalike Audience, Power Editor

Facebook Custom Audience Terms of Service: Are You Breaking the Rules?

October 31, 2013 by Jon Loomer - 50 Comments

Facebook Custom Audiences Terms of Service

Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?

Filed Under: Meta Marketing News and Information

Tagged With: Custom Audiences

4 Creative Ways to Target Your Email List with Facebook Custom Audiences

October 29, 2013 by Jon Loomer - 17 Comments

4 Creative Ways to Target Your Email List with Facebook Custom Audiences

Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Lookalike Audience, Power Editor

Facebook Lookalike Audiences: A Complete Guide

March 26, 2013 by Jon Loomer - 30 Comments

Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Lookalike Audience, Meta Ads How To, Meta Advertising

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