You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
Facebook Ads Performance Related to iOS 14
Tip: Facebook Ads Reporting Window
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up Today
