Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
Meta Ads Performance and the Impact of CPM
Strategically Target Countries for Quality Leads with Meta Ads
If you have paying customers in many countries, you’ll run into challenges related to ad targeting and differing costs. Here’s what to do…
Effective Meta Advertising: Key Metrics Simplified
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Why Are Meta Ad Prices Dropping?
Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
Did Facebook Ads CPM Go Up This Holiday Season?
Did Facebook ads CPM go up this holiday season? Indications are that they remained steady, resisting a holiday spike. Here’s what that means.
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Jon Loomer
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Jon Loomer
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