Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
How I Use Facebook Custom Conversions for Reporting and Optimization
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Create a Facebook Ads Audience Based on Event Frequency
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…
Custom Facebook Web Events That I Use
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
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Jon Loomer
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