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How to Create Facebook Pixel Events and Parameters Manually

September 9, 2020 by Jon Loomer - No Comments

You may need to add Facebook pixel event code with parameters to your website manually. Here’s how, including a simple solution…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Event Parameters, Event Setup Tool, Meta Ads How To, Meta Advertising

How to Use the Facebook Pixel Event Setup Tool

September 9, 2020 by Jon Loomer - No Comments

Facebook pixel events are critical for optimization, tracking, and retargeting. That’s why the Pixel Event Setup Tool is so helpful.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Event Parameters, Event Setup Tool, Meta Ads How To, Meta Advertising, Meta Pixel

Facebook Custom Conversions: The Ultimate Guide

September 8, 2020 by Jon Loomer - 64 Comments

Are you properly using custom conversions to track and optimize for your Facebook ad conversions? Here’s a detailed guide to get started…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Custom Conversions, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events

Facebook Pixel Events: An Introduction

September 8, 2020 by Jon Loomer - No Comments

Facebook pixel events are critical for tracking, optimization, and targeting. The base pixel code isn’t enough. Here’s your introduction…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Custom Conversions, Custom Events, Meta Ads How To, Meta Advertising, Meta Pixel

The Value of Facebook Pixel Events

April 24, 2019 by Jon Loomer - No Comments

Facebook pixel events are not only beneficial, they are required for any serious advertiser. Here are six benefits provided to those who utilize events…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Attribution, Conversion Events, Event Parameters, Facebook Analytics, Meta Ads How To, Meta Advertising, Meta Pixel, Website Custom Audience

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For Advanced Facebook Marketers
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