Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
How to Test Meta Conversion Events
Meta Conversion Events, Deduplication, and Conflicting Reporting
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Why You Should Use the Facebook Pixel Helper Chrome Extension
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.
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